A forlorn polar bear cub is comforted by its mother as they drift miles from shore on a rapidly shrinking ice floe.
The Arctic-dwelling animals have become an iconic cause for green campaigners, who claim dramatic images such as these prove that global warming is destroying the world.
But despite this image being released today, it was actually taken in August last year, when it is normal for coastal ice to naturally break up and melt.
Environmentalists don't dispute this - but argue that decades of scientific evidence show that sea ice is breaking up earlier each spring and freezing later each autumn.
As a result, summer sea ice has decreased by more than half a million square miles over the last 25 years.
It is thought the mother and her young cub, aged about nine months, had gone out hunting seals and climbed onto the floe to cool down.
The drifting ice shrank to just a few yards wide as it drifted down the Olga Strait of Svalbard, Norway, forcing the bears to huddle in the middle.
Photographer Eric Lefranc, 40, captured the scene while cruising the area in a boat in temperatures of about 5c.
He said: 'As we got closer we could see a polar bear mum and her cub trapped on a little and unstable ice floe. These bears looked very distressed.
'The mum was desperately trying to keep the ice floe stable and to protect her little cub who was scared and moving a lot. Polar bears are usually good swimmers but the ice floe was 12 miles from the nearest coast and drifting away in the strait.
'Some of the members on our trip were in despair. They wanted to take the bears with us and bring them to the nearest land, which was obviously impossible.'
But animal expert and BBC Springwatch presenter Chris Packham today said he believed the sad scene may well have had a happy ending.
He said: 'Being so isolated, their fate may look doomed but I think there will have been a happy ending. Polar bears have four-inch-thick blubber to keep them warm, big paws that act as flippers and waterproof fur - that means they are incredibly well suited to the water.
'An adult can swim up to 50 miles at five or six miles per hour, so the mum here should have no trouble completing the 12 miles back. The cub will struggle more and certainly faces an exhausting swim but I imagine it will have been OK if they paced the journey.
'Cubs usually doggy paddle behind their mum, clutching onto their back, so they are shielded from the current.'
'The biggest threat to these two is actually hyperthermia, as their body temperature could rise and that could kill them if they swim too fast.
'It is likely they have gone out hunting for seals and climbed onto the ice floe to cool down. They have then found themselves drifting, possibly at some speed.'
The polar bear is native largely within the Arctic circle, and their main food source is seals. An adult male can weigh up to 1,500lb and stand 10ft tall. An adult female is about half the size.The discovery of an ancient polar bear fossil suggests the species may have survived at least one period of global warming before.
The jawbone, dated between 110,000-130,000-years-old was discovered on the Arctic island of Svalbard by Professor Olafur Ingolfsson, of the University of Iceland, and Professor Oystein Wiig, of the University of Oslo.
It means polar bears have already survived a global warming that affected the northern hemisphere from 130,000 to 115,000 years ago, when the Greenland ice sheet and the Arctic ice cap were smaller than now.
'We have this specimen that confirms the polar bear was a morphologically distinct species at least 100,000 years ago, and this basically means that the polar bear has already survived one interglacial period,' said Professor Ingolfsson.
'This is telling us that despite the ongoing warming in the Arctic today, maybe we don't have to be quite so worried about the polar bear. That would be very encouraging.'
But Professor Chris Stringer of the Natural History Museum in London said: 'Living through a warm period back then does not mean polar bears are resilient to climate change now.'
